What Online Copywriters Do Wrong

Let's face it, online marketers communicate primarily with their words.  If you can't convey your message in your salescopy, you won't have your visitors for very long and you certainly won't convert them to buyers.

I hear people complain all the time about not getting enough traffic, I even wrote my popular 'traffic ebook that you see to the left, but I can tell you my friend that 90% of the time it's not traffic you need, it's more compelling salescopy.  Most website owners are lacking the ability to know their market, grab attention, be persuasive and compelling and relate to their readers.

Whether you have traffic or not, if you're not making the kind of sales you need, here's what you might be doing wrong:

You Don't Know Your Market
Good copywriters know exactly who they’re writing for before starting.  They speak directly to ONE person and keep that same person in mind at all times.  If you try to reach too many people with your copy you’ll end up missing your target altogether and not reaching anyone at all.  Before starting, know exactly who you’re writing your copy for and stick to it.

Your Headlines are Lame
Yes, lame.  You've got to get their attention!  Your main headline should be in bold and large letters to grab the reader’s attention. Use clear headlines throughout your copy and guide the reader to where you want them to go. It is often the headline which can either make or break your copy.  Use a benefit-focused headline, which explains in powerful detail how you can help solve the customer’s problem.  Then use sub-headlines throughout the copy to keep the reader intrigued so they will keep reading.

You're Using Big Words
Online writing is different to the writing you did in English class.  Throw out the text book and forget all those rules your teacher taught you.  Online writing is casual and needs to convey emotion and a clear purpose.  You need to speak to the person as though you’re sitting down with them and chatting over a coffee… stay away from big words and long adjectives or risk boring (and losing) your prospects!

You're Not Persuasive
If you love your product that’s great but it’s also a bit biased.  Your customers want to hear from other unbiased people who have used your product.  Include customer testimonials but not just any testimonial will do, the more information you can include the better.  Try to include the person’s full name, city, state, website URL and if possible a picture of that person.  The more information your testimonial includes the more persuasive and believable.

It’s not all about you.
Nope, it's not about you at all.  Effective copywriting is concerned with the needs of the customer.  The writer doesn’t really matter... Of course, you may need to add a little personal information about yourself in order to gain trust and to explain why your customer should trust you, but even in this case it’s all about what you can do for them.  Go through your copy, does it contain a lot of “I’s” then it’s time for a serious re-write.  Go back and change most of those “I’s” to “You’s”.  Your writing should always be about the customer. 

You Have No Call To Action.
Readers like to be guided, they don't want to have to figure out where to find what they need. Guide your visitors and tell them what you expect them to do.  If you want them to click over and purchase your weight loss product, say so, and say so in a clear way which promotes all the benefits of your products “Click here to learn how you can lose those last 10 pounds and keep it off for good” .  Be precise in your wording and always include a clear call to action.

Those are all simple easy steps when writing your copy.  As you write your copy, go through each step and make sure each one is included.  Remember to focus on the needs and desires of the reader, give reasons for why you suggest what you do and most of all be honest.  It goes a long way in establishing relationships and making that sale.

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