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Profit Opportunities on Your Web Site
This week I've got a guest
article by Yanik Silver that explains how
you already have some exceptional profit
opportunities on your website that I'd like you to pay
particular attention to. Yanik is going to
explain how you may have hidden revenue on you site
with the visitors you already have.
Pay attention, these points are Key... :-)
3 OVERLOOKED PROFIT OPPORTUNITIES ON YOUR
SITE
By Yanik
Silver
If you're already selling
anything online this article is going to show you how to
add extra revenue you didn't even know you had "hiding" in
your site without getting any more visitors.
* Overlooked Way
#1 - An Upsell:
If you've been in
marketing for any time you've probably heard of "upsells"
or "bumps". Car dealers are excellent at using this
technique. Once you have agreed to buy a car you then
go into the finance office. This finance guy is really
another place where they try to extract as much money as
possible from you; dealer financing, extended warranties,
rust coating, a low-jack security system, etc. These
additions will normally add as much, or more, profit to the
dealer as the original sale. These are upsells or cross-
sells.
Another great example is
if you've ever called a late night infomercial you will be
given an upsell. They will offer you a special deal on the
third bottle of super grime cleaner if you buy 2 bottles.
These upsells usually end up bringing more profit than the
original item people intended to purchase.
Why not do the same
online?
This little "magic trick"
can instantly increase your profits 20-66% even without
getting any additional business or website visitors. It
works great because your prospect is all hot and heavy and
ready to buy. They've got their credit card in their hand
and they've already made the commitment. (If you read
Robert Cialdini's book "Influence: The Psychology of
Persuasion" you'll see commitment and consistency is a key
psychological trigger.)
There are a couple ways
I've successfully used upsells on my sites:
First you can use an
"intermediary" page. Once prospects click on the order
buttons they're taken to a new page (and not the order
form). This page tells people about a special offer that is
for today only and that they can get a 'deluxe' or 'gold'
version of the package for X dollars more. You can make the
upsell a big dollar amount or a small insignificant little
'bump'. I do this on Instant Sales
Letters and my numbers have been quite
good using this technique - as high as 68% some
days. So think about my additional profit margins just
by inserting this one extra page. Awesome!
Another way of doing this
is by "recommending" a product. Anytime you buy something
from Amazon - that's exactly what they do. Up comes a page
that "Customers who bought __ also bought__" and then they
have a slew of products.
Next, you can also have
the upsell right on the Order page. I've even used
something as simple as putting a check box on my order form
on Instant Internet
Profits. It could be that simple. On this
we get a 25% upsell rate. Take a look at what appears at
the bottom after the customer has already filled out
their info to buy the course.
You have to play fair and
let people get the original price and package you offered
but there's no reason you shouldn't add a complimentary
upsell immediately. The upsell is one of the easiest (and
most profitable) techniques you can start implementing
tomorrow. This is like the "would you like fries" strategy.
Unless you're offering "fries" you're missing out on tons
and tons of profit. You simply need to come up with a
couple more compelling bonuses, packages or up-sells that
people will get for the upgrade.
* Overlooked Way
#2 - Thank You Pages:
After upsells, I'd say
'thank you' pages are one of the most overlooked profit
hot-spots. Once again, there are several ways
I've used this technique.
First of all, anytime
somebody buys a product from you online - they are taken to some kind
of thank you page. Most people will simply put "Thank you for
your order" and that's it. They leave the customer with their
credit card in their hands to go off to some other website
and give them money. Why not give people a special deal on
the thank you page or at least give them links to your
other products or other people's products that you make an
affiliate commission on?
Now if it's a digital
product - then they need to get their download but you can
also put some recommended resources right on the download
page.
Those aren't the only
thank you pages. Many people totally forget about the
'thank you' pages that come up after someone signs up
foryour list. Now where you want to send them will depend
on where they are in the sales process - but you can have a
list of recommended resources that comes up AFTER people
subscribe to your email list. Why not? If that's the last
action you were expecting - you should look for ways to
profit from this.
* Overlooked Way
#3 - Thank You Emails/Confirmations:
Don't forget the initial
email confirmation you send back to your customers. Last
technique we talked about making offers on the thank you
page but your 'thank you' email is one of the most read
emails. In addition to the 'typical' stuff you should
include like customer service information, who will bill
their credit card, etc why not add a simple P.S. to the
bottom of the email like I do offering additional resources
(or even a special deal just for customers).
I guarantee just putting
these 3 easy overlooked ways to work on your site will help
squeeze out even more profits for you & without adding
a single visitor. Give it a try.
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Yanik Silver is recognized as the leading expert on creating automatic, moneymaking websites...and he still doesn't know how to put up a website. He is the author, co-author or creator of several best-selling online marketing books and tools, including: |
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