Recently I've been following the buzz that Ken Evoy has generated with the article he sent out called:
"Why Blogging Is A Massive Mistake".
Just the title is enough to raise an eyebrow.
I don't think blogging is a mistake and I'm sure the millions of bloggers out there would agree.
If you read Ken's article, he makes some interesting points, but they are all debatable.
For example let's look at the 3 major flaws Ken points out with Blogging…
Fatal Flaw #1) Blogs Do Not Deliver Useful Information Resources
Wow, I've seen just the opposite of that. I subscribe to several blog RSS feeds simply because that's exactly what I do get - useful information and resources. But not only is there a ton of useful information in these blogs, I also get lots of good 'food for thought' from the comments of others.
Ken also talks about how articles and posts are dated and their usefulness plummets with time. This may be true but not all articles or posts need to be dated. I often create content 'pages' instead. Also posts don't have to be dated; you can leave off the date and it's easily done with Wordpress.
Fatal Flaw #2 - Blogging Navigation and Internal Organization Are Inherently Awkward
Not sure about the internal mechanics of blogging navigation but there are certainly organizational and management tips that you should pay attention to when creating your blog and if followed they all keep your navigation nicely in check. For example:
1. Make sure there is a link to your home site.
2. Create links or pages to articles or information that may be of particular interest to readers of your blog.
3. Create logical categories and organize your posts logically under those categories.
4. Use anchor text links that are descriptive and point viewers to permalinks or comment links.
And finally…
Fatal Flaw #3 - Blogs Do Not Meet the Natural Needs of Most Small Business Opportunities
Ken feels that not all businesses are well suited for blogging, however if you're in a fast moving field that experiences frequent changes and new developments, such as in the field of internet marketing, then blogs are a good thing, but for everyone else blogging should be avoided.
Ken goes on to say:
"The nature of your business and its related subject matter is most likely inappropriate for blogging. Your own business is almost certainly better served by a Theme-Based Content Site. Why? Because your future customers will be better served by information delivered in this manner. Theme-Based Content Sites flex to meet the goals, knowledge and circumstances of everyone… "
Hmmm ….obviously Ken hasn't seen Manolo's Shoe blog
Manolo is right on with his "shoe fashions", theme-based blog, not to mention it gets tons of traffic, lots of comments and does a really good job in keeping up with shoe trends and styles. I'd even be willing to bet he makes a killing in sales!
In closing I also found it interesting, funny actually, that Ken points out that bloggers often "burn out" from the pressure and stress to blog. Perhaps if you feel pressured to comment 'every day' — that WOULD be stressful! But personally, I don't think daily blogging is necessary. I prefer to take my time and find something worthwhile and informative to comment about on a 'once a week' basis. If I have something to post, I post it, if not, I let it ride until I do. I almost look forward to making my blog comments.
So what do you think?
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