Internet Marketing Strategies, Resources, Tips & Advice

If you are promoting a product or service, writing a product review is a great way to pre-sell. If someone is considering the product or service you are promoting, writing a personal, candid product review could just be the difference between making a sale or not making the sale.

A thorough and comprehensive product review will give your viewers all the information they need to help them make a decision as to whether a product is suited for them. It will also give them a much clearer picture as to whether a product will provide them with what they are actually looking for or perhaps not looking for. 

Your product review should never be “salesy” or full of hype, instead it should include real honest to goodness features, benefits and considerations  …good or bad
 
Comparing products is also a great approach. Instead of reviewing a single product you can contrast and compare two similar products giving your viewer an accurate picture of the differences as well as what your preferences are.  This is a powerful sales tool and works extremely well for helping buyers make that final decision to buy. In all likelihood one product will stand out among the other as the clear choice for your reader.

A few points on how to write a product review                               

1.  Use a friendly, relaxed writing style.
Write as if you're writing a letter to a friend. Keep it simple, light and 'in your own words'.  Think of it as talking to a friend or family member about a product you purchased. You wouldn't be making a sales pitch, instead you would be telling them just what you experienced and what you liked or didn’t like. It's a much more believable approach. 

2.  Write with Authority and Experience
Remind your readers of who you are and how long you've been in your position doing what you do. This gives credence to why your opinion matters and helps carry more weight.

3. Describe the product or service
Provide a good and thorough overview of the product. This should include exactly what the product does how it specifically works.  Follow that with its best features.  Features are best described as bullet points.  Keep them as descriptive and to the point as possible. 

If you are comparing products, use a chart that checkmarks the features. This makes for an easy to read visual.

4. Specify who the product is best suited for
If the product or service requires a particular knowledge before purchasing, include that.   Be clear about how valuable the product is but be honest enough to show that there may be a prerequisite to using it or that it may not be for everyone. Your honesty will be appreciated …and remembered. 

5. Detail each feature but attach to it a compelling benefit. 
Give each benefit a good compelling paragraph.  Remember the features are what the product does; the benefit is what 'benefits' the user. For example, leather seating in your car is a feature, the benefit is leather is it is durable, waterproof and spot resistant making clean up easy and fast.

As you are writing your features and benefits, be sure to highlight the unique and compelling points.  If there was something that positively stood out when using the product or service, be sure to include it.

6. Include your dislikes as well as your likes
A candid, honest review isn't going to be all sweetness and delight.  That’s not realistic. No product is completely perfect. There’s always something that can be improved upon. These improvements should, of course be minor and not impact the use or effectiveness of the product, but touching on these imperfections gives your review a realistic approach and once again, your readers will appreciate your candid honesty.

7.  In conclusion offer a compelling summary 
Sum up how the product or service has added to your overall bottom line? How as the product or service benefited you?  Has your task become easier? Have you saved money or made money? Have you saved time, etc? In summary, has it met your expectations or even better, gone beyond expectation?  …be honest!

8.  Get to Know the Product Creators
Check with the product owners or creators and ask if they will grant you a coupon or discount offer.  This is my favorite thing to do because if a product creator agrees to provide you a coupon code or some form of savings to your customer you can add this to your review and this is often a nice clincher to seal the deal for a sale.  

With a little creativity, some personal candor and honest advice, your product review or comparison could be just the thing a potential buyer will need to help them make that final decision, not to mention you will have gained trust and proven yourself as an authority …all good stuff for both you and your viewers.
     

Tags:   discount · review · sale3 Comments