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While reading Webpro news this morning over coffee I couldn't help but click on the item about 'Adsense Earnings Down'. 

It caught my eye because I've noticed a drop in Adsense earnings myself over the past few months and it appears that many others have as well.

According to Google, how much an ad pays can depend on a number of things such as the advertiser's bid, the quality of the ad, the other ads competing for the space, the start or end of an ad campaign, and other advertiser fluctuations, but what Google doesn't say much about is how much benefit is placed on what happens after the click such as whether there is a buy or if a form gets filled out, etc., …which is something I always wondered about. 

In any event, Google does stand by their 'Content is King", theory stating that the higher quality the site, the more likely the publisher gets high quality, costlier, better-converting ads.  

OK, add good content, yes I can get behind that, it's what I do but, like many things with Google they just aren't consistent with what they preach. What about the sites that violate Google's own rules like sites that have nothing but Google Ads but no content?

And of course, Google uses the old standby 'recession'. They hint that recession in the economy may mean recession in your Adsense payouts as well.

One possible nugget of hope that Webpro pointed out is that if you have many sites with one Adsense account, you could experience a hit on all of your sites, which indicates it may be better to create a separate account for each site.  Will this help, it remains to be seen.

What does all this mean?  It may mean that Google Adsense had a good run but in the overall scheme of things, this may be the start of a wind down. In my experience, what really counts when it comes to making money online is to create content that visitors will benefit from, establish trusting relationships with your visitors and practice good SEO and website optimization.

If your Google adsense revenue has gone down in the dumps have a look at Joel Comm's Google Adsense Secrets, at $9.95 he's practically giving it away.

Tags:   adsense · campaigns · earnings · goodness · google · money · seoNo Comments