Internet Marketing Strategies, Resources, Tips & Advice

If your site isn't getting many click-throughs, it may be because you're not grabbing the attention of your readers or using words that sell.

One of the best and easiest things you can start with is to look at your page's title and description tags.  Almost sounds too simple, but if you can spend a few minutes using keywords and phrases that are relevant and persuasive you can see amazing results.

Start out with a little study of how you can change your title to make it more captivating.  No matter how common or dull a topic is, it can raise interest just by phrasing the title so as to make it more appealing. 

You can pull lots of extra traffic and even beat the top ranked web sites if you have a more appealing and captivating title.

Here's a formula that works well for me…

Start by entering your most important keyword phrase into your favorite search engine.  Carefully study the top 10 results or so.  Make a note of the ones that best grab your attention and are most captivating.  

For each of those sites, examine the title and description tags.  Examine carefully what grabbed your attention.  Was it an appealing or powerful challenge?  Perhaps they asked a question that appealed to your emotion.  Did they use powerful statements that intrigued you so much that you couldn't resist the click?  Also remember, emotions are powerful.  The ones that seem to get us to give in the most are:

Money - getting it or saving it. 
Beauty - look better, staying younger
Health - Help in fighting a disease or maintaining health 
Comfort - Making life easier or more pleasurable
Enjoyment or Entertainment - Appealing to our 'fun' time.
Instant gratification - Getting it now or getting something fast

Ok, now you can begin thinking about writing your title.

Start by making a list of possible attention grabbing titles; don't forget to include your best keyword phrase in the title.  Your title will do even better if you can also include a benefit of some kind.  For example, if your page is about weight loss. A compelling yet benefit driven title would be something like:

Eat more, exercise less, and lose up to 30lbs in 6 weeks, Guaranteed!

Does that grab your attention?  It got mine! The benefit is eating more and exercising less and the clincher is it's guaranteed. These are the words that sell.

Do several of these types of titles but don't make a decision today on which is the best one, set them aside and look at them again later and make a decision then.  It helps to get opinions from others as well.

It's your words that sell, learn to persuasively use the right words to get more traffic and enjoy more sales with Make Your Words Sell.  I read it and I don't write without it

Tags:   SEO & SEMNo Comments