Top 10 Google Adwords Tips
If you want to make sure your target market finds your
website, you need both SEO and PPC. That's effective search
engine marketing.
Here are 10 of my favorite Google
Adwords advertising tips that have helped me
earn more traffic with less cost.
1. Link To Relevant Landing Pages
Unless your home page is a targeted sales page, don't use it
as your ad's landing page. Instead link to a specific product
or service page. Do this by creating relevant landing
page for the ad that demonstrates relevant and useful
information that the customer would be looking for. Typically,
a well designed, tightly focused landing page will convert a
visitor much better than sending them to your home page which
is generally less focused.
2. Optimize Your Campaign Settings
Target the right audience by selecting the language and
countries that you want to target. For example, I don't include
countries where English is not understood by a large percentage
of the population.
If you're just starting out with Google Adwords advertising,
I recommend choosing only the 'Google Search' within the
'Networks' option. When you select 'Search Network' and
'Content Network' you are requesting that your ads show up on
additional networks. This can result is many more clicks
that may not result in many sales. This could lower your
'click through rate" results which Adwords may find
undesirable. As you refine your ads and you begin making
more sales you can increase your ads to the search and content
network.
3. Test Multiple Ads
Google Adwords has a feature that allows you to test
multiple ads simultaneously. By doing this you are able
to find out which ads bring in a higher click through
rates. Ideally you want to create 3-5 ads that display
different attention grabbing headlines and offer different
benefits in your description lines. Once you can see which ads
perform the best you can work at weeding out the lesser
performing ads.
I recommend you look at your ads weekly for helping
determine the best ads.
4. Include Targeted Keywords In Your Ad
I like to use Wordtracker
to find my optimal keywords. Once I find my best keywords I
include them in the headline and the description of the ad.
This helps a lot because Google will highlight searched
keywords in bold in the ad.
This is important because studies have shown that when
people scan search results, they look for the keywords they
have entered. Searched keywords highlighted in bold will help
to catch the user's attention and Google will be the first to
tell you that ads with searched keywords usually perform better
than ones without the keywords in them.
Also I suggest placing your keywords in brackets "[
]". For example, let's say you are selling walking
sandals, by placing brackets around the words [walking sandals]
your ad will show for that exact keyword phrase. If
someone types in the popular 'sandals hotel' your ad won't
display.
This is important for Google's Adwords click through rate
(CTR) which Google puts emphasis on. In order for Google
to keep your ad appearing it has to achieve a 0.5 to 1% CTR for
each 1000 impressions delivered. If keywords
underperform, they are disabled until they can be revised, so
if you're not getting clicks because your ad has impressions
for 'sandals hotel' your CTR will be
affected.
5. Promote the Benefits
Determine your best product or service benefits and put it
in your ad. For example, lose weight fast, look younger
now, make more money, etc. Remember, viewers are looking for
what's in it for them. If there's a clear benefit that
you offer don't leave that valuable information out.
6. Include Attention Grabbing Words In Your
Ad
Start your headline with attention grabbing words like
“Free, More, New, Sale, Discover, etc." Keep in mind that
the word 'Best' won't be allowed.
7. Use Words that Appeal to the user's
emotions
Words that generate emotion or enthusiasm will create more
response than anything else. Most visitors online are
looking for a solution to some type of problem. If you
can provide a solution and, at the same time appeal to their
emotions, you're more likely to get the click.
For example, here's a few words that almost always
work: save money now, sale, tips, discover, learn, free
shipping, tricks, cutting edge, special offer
Follow that with a call-to-action that provokes a
response. Here's an example of such words:
- I invite you to...
- Save 50% and buy now
- Download Your Free Trial Now
- Order now while there's still time
- Sale Ends Tomorrow
- Please join us today
8. Use Your USP (Unique Selling
Proposition)
Use your USP in your ad. This is the thing that sets
you apart from your competition. What makes your product or
service better, or different, from the competition? Spell them
out in your ad. For example, expedia.com boasts "the best
prices and great rewards", that can be pretty powerful.
9. Remove the Words that don't Matter
Remove wasted words like " the, a, an, to, in,
on, it, of, etc." Remove every word that does not
absolutely need to be in the ad to make sense. For
example for the phrase 'Learn how to start a business in
internet marketing Fast" can be better said this way " learn
internet marketing fast". You can also use symbols like
'&' instead of the word 'and'.
10. Avoid the freebie seekers
There are lots of freebie seekers out there looking only for
free stuff, so to avoid getting clicks from people who don't
intend to buy, include the price of the product or service in
the ad, preferable at the end. You may get fewer
click-throughs but you'll experience better conversion because
you'll be attracting only paying customers. You'll also
lower your Adwords advertising costs as well.
If you're considering Google Adwords
advertising, congratulations, it's a smart
move, you can definitely speed past your online competition
with more traffic and pay a lot less for it but before you get
too involved, let me recommend a "5 Days To Success
With Google Adwords" FREE
e-course. You'll find some excellent tips, tricks and
advice on keeping your costs down and avoid the learning
curve. This comes highly recommended.
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