How To Sell eBooks
checklist on how to sell ebooks online.
Once you've created your ebook, it's
time to effectively promote it. This is how you will find potential buyers and
make consistent sales.
Here are the steps for getting started...
1. Purchase a Domain name
Start with choosing and purchasing a domain name for your website. Keep the domain
name in sync with the title of your book. Important things to keep in mind when choosing a URL are:
• Make it memorable
• Make it short
• No numbers or dashes
• Easy to spell
• Descriptive of your product
• It should end in a .com (not a .net, .org, or .biz - unless you have a darned good
reason to do so)
Also, if this is going to be your main site, be sure to buy any similar domains to
protect your branding.
You can buy your domain name just about anywhere, but I recommend
Godaddy, they're secure and their pricing is very competitive.
2. Purchase a Hosting Service
I personally use Hostgator, however you can find out more about choosing a web host
3. Set up a squeeze page or Website to promote your
A squeeze page is simply an email opt-in page that you set up to capture the name
and email addresses of interested individuals.
Through the magic of email
marketing your squeeze page will allow you to capture
names and email addresses of people that have an interest in what you are offering.
Your squeeze page won't be directly selling your product. This page simply
captures people that are interested in your topic. You will encourage sign-up on your squeeze page by offering
some free but valuable
information. When they sign up you will be sending them this free information and pre-selling them on the idea of
purchasing your product.
If you need help setting up a squeeze page you can easily get one at
graphical opt-in box
The other option is to create a 3-4
If you choose to create a multi-page website it should contain these product
4. Create an eBook Cover for your eBook
I mention this here because your e-book cover is a visual for helping promote your
ebook. A good looking e-book cover can help sell you ebook, so it needs to look professional. So creating a
quality ebook cover is important.
You can hire someone to create a
cove for you or you can use a quality ebook cover
creator and do it yourself cheaply and
5. Create a Sales Page for your ebook
This will be the actual sales page for your ebook.
For best results, unless you have studied copywriting, I recommend that you hire a
skilled writer to draft it for you.
You can find skilled writers at elance.com or Shelancers.com or
you can simply go to a writers forum and put out your request.
If you want to tackle writing your own salesletter I highly recommend using
letters. These are point and click salesletter templates that will
help you create a professional, persuasive salesletter based on sales copy that sells.
Simply insert the appropriate information and post your salesletter If you are
confident in doing this yourself you can create a website yourself with just the pages needed.
6. Create a 'thank you' download page
Your download page should contain a few basic pieces:
• Who you are
• How to contact you
• Download instructions
• Download links (of course)
• What company name will show up on their PayPal statement or credit card
• Any bonuses they were promised and how to claim them.
7. Decide on payment processor. (Figure out how you’re getting
Here are the most used payment options:
I prefer Paypal, it's the easiest and most direct to set up. If you plan to set up
an affiliate program for your ebook Clickbank is my best recommendation.
8. Create an Opt-in Email List
Not everyone will come to your site and buy the first time, that's why you will
want to capture their email information and communicate with them on a regular, consistent basis. An interested
person will eventually come around to buying but first they will need to recognize you as a trusted merchant and
developing a rapport with them through email is a very effective strategy.
For more information on how to develop your email opt-in list here's a
course that will get you started.
9. Create an affiliate program for Promoting your
One of the best ways, if not THE best way to promote or sell your ebook is to
develop an affiliate program. This will take some up front work on your part but the sales advantage you will have
over your competition is unsurmountable.
10. Promote Your