Find Your Unique Selling Proposition / USP
Your unique selling proposition or USP is what sets you and your products apart from the competition.
It's a way to brand your name, your products and your business.
Success in any business is about setting yourself apart and you'll need that online as well.
This is about creating your competitive advantage.
Take FedEx for example:
"When it absolutely, positively has to be there overnight".
Is this a competitive edge? Absolutely. Do other businesses offer overnight
service? Yes, but FedEx made it their slogan and it's what they're best noted for.
Think about branding yourself and your business in a similar way.
What sets you apart? What's the one thing you want people to think of when they hear
your name or think of your business?
How to Find Your Unique Selling Proposition
1. Brainstorm ideas about your business, product or service
- What does it do?
- What does it offer?
- How is it better than the competition?
2. Know what your competitors offer.
By understanding the competitive edge your competitors have you can think about ways you can top them.
One of the great things about the internet is you can easily find out who your competition is and know
exactly what they are doing. Spying we call it ;-) Use that to help you gain a
3. What are Your benefits?
Are your products cheaper? Are they faster? Are they easier to use? Do they save time or
Don't stress with your customers the features of your products or services. Those are important, but you'll
achieve greater impact by stressing how a feature benefits your customer. Most benefits are perceived as
something that makes someone's life better.
Here's an example. My coffee maker has a nifty one cup feature. The benefit is that it brews my cup
of coffee faster and there's less waste.
4. Examples of things that can help you find your own unique selling proposition:
- Free Shipping
- Great Customer Service
- A Contest / Promotion
- Free Gifts
- Referral Savings
- Competitive pricing
Sometimes internet home business owners will drop an
idea or a product because they see it has already been done or has competition. Big mistake.
Don't think of your competitors as the enemy. Instead use your competition to help you
compete. Find out what they are doing and how they are doing, then you do it better.
Determine what people are looking for, find a profitable niche market and develop a unique way to enter
the market by helping others understand what you do, why they should listen to you and why they
should buy from you.
Continue to Lesson #4 - Choosing a Domain Name
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